Mary Kate and Ashley Olsen are going to carry new haircare and cosmetic products, to be part of Elizabeth & James. They say when “when the time is right”, there will be an expansion.
Mary Kate said, “We grow our brands organically, taking the time to find the right opportunities and identify niches in the market.” There is a lot of possibilities in color cosmetics and hair that we are excited to explore further when the time is right.”
Nirvana Amethyst and Nirvana French Grey are the newest scents added to the Nirvana line and will be introduced in London.
Ashley told Harper’s Bazaar UK online, “We’re excited to be introducing Elizabeth and James Nirvana to a global audience and new international markets. “Lead times are longer in beauty because the product is not seasonal like it is in fashion. “For each Nirvana fragrance, we challenged the perfumers to keep the scent simple and true to the raw notes.”
Mary Kate added, “Ashley and I are drawn to scents that are pure. Single notes can be very nostalgic.”
Ashley said, “For each Nirvana fragrance, we challenged the perfumers to keep the scent simple and true to the raw notes.”
They designed the packaging, textured glass bottles with architectural lines with a different color for each fragrance, themselves and wanted it to be something “beautiful” in its own right.
Mary-Kate explained: “The bottle’s texture is inspired by a vintage object. “We wanted something that would remain beautiful on its own.”