Mary Kate And Ashley Olsen Present The Row Spring 2017 – September/2016

Mary Kate And Ashley Olsen presented The Row’s Spring 2017 line at their townhouse store in New York City. Outside, editors were greeted with pastries and coffee in The Row-branded cups.

Mary Kate and Ashley, both wearing long black overcoats, greeted guests who just walked around until they found a nice place to sit, there was no seating arrangement. Mary Kate stood for the show while Ashley watched from the floor.

The stores inventory was removed. As the show began, soft classic rock played, the first model walked out in an all-black, heavy silk ensemble of a long sleeve blouse with matching trousers, paired with simple white sneakers with a gold “The Row” signature embroidered on their side. All the looks were paired with the sneakers (also available in black), and gave the clothes a special kind of ease, from an oversized Khaki trench, to a white textured sleeveless knit maxi dress.

But not all looks were as simple as they seemed. As models turned, their backs revealed artfully messy layers of ties; a strict, somber blouse in the front revealed a sliver of skin, and an implied sensuality when one thinks about how easy it is to just undo a lace. Layering was also a big theme for the sisters, with bandeaus worn over blouses, all tied on the back over each other. As the show progressed, so did the textures: tweeds, sheer knits, knits that looked like they were peeling away from themselves, silks pleated and ruched until they looked like abstract shapes upon the body, and one spectacular white mini dress in an allover textural floral design.

Ashley Olsen Fashion Designer